How to Turn Short-Term Phone Deals into a Long-Term Employee Device Program
Turn a limited-time phone discount into a standard employee device program with cadence, MDM, trade-in, and resale.
Time-limited phone promotions can be more than a bargain. Used correctly, a Galaxy S26+ deal can act as the forcing function that finally gets an employer out of ad hoc phone buying and into a real employee device program. That matters because the cheapest device is rarely the cheapest program once you account for replacement cycles, support time, lost devices, inconsistent security, and resale value. When a deal window opens, the right question is not just, “Should we buy now?” It is, “Can this promotion anchor a disciplined device lifecycle plan that lowers total cost of ownership over the next 24 to 36 months?”
This guide shows how to turn a short-term flagship discount into a repeatable operating model: procurement cadence, MDM rollout, asset tagging, trade-in, and refurbish resale of retired units. For teams building repeatable purchasing habits, the logic is similar to how operators respond to a market shift in a slight manufacturing slowdown: you do not stop buying; you tighten the rules, improve timing, and preserve flexibility. And just as smart teams use liquidation and asset sales to capture value from inventory changes, you can use phone promotions to capture value from a refresh cycle instead of letting old devices age out chaotically.
Bottom line: a deal is not the strategy. The strategy is a documented device program that treats discounts, trade-ins, and resale as levers inside an operating system.
1) Why a short-term phone deal should trigger a device program review
Promotions create a narrow window for disciplined buying
Flagship phone promotions often compress several benefits into a small time frame: upfront discount, gift card value, trade-in bonus, and carrier or retailer financing. That combination lowers entry cost, but only if you already know which employees need a device, what standard spec you are willing to support, and when the next refresh will occur. Without that structure, the savings leak into one-off exceptions, mixed hardware fleets, and accidental overbuying. The move is not unlike planning around regional pricing discounts: the value comes from recognizing the deal as a timing advantage, not a lifestyle.
The practical reason to act during a sale is price anchoring. If you know your baseline target device cost, a limited-time offer lets you either buy now at below-plan cost or decide to wait because the unit economics do not justify the refresh. Either outcome is useful. A well-run employee device program treats promotions as decision gates, similar to how procurement teams adjust purchase schedules during market slowdowns. The worst choice is to buy without a policy and later invent a program around a pile of devices.
Device sprawl is an operations problem, not just an IT problem
When employees use different phone models, OS versions, chargers, and accessory ecosystems, support costs rise quickly. Help desk time increases, app compatibility issues multiply, and security controls become inconsistent. Operations leaders feel this through onboarding friction, delayed provisioning, and lost productivity when replacements are needed urgently. In that sense, device standardization is closer to process design than tech shopping. It resembles the way teams build around enterprise workflows in restaurants: the visible output is speed, but the real advantage comes from standardized steps behind the scenes.
Think of the phone promotion as a trigger to solve a recurring operational pain point. If the offer lets you standardize the executive tier, sales team, or field team on one flagship class, you gain simpler support, cleaner security policy, and better resale value later. If you instead scatter purchases across randomly chosen models, you inherit fragmented accessories, different battery performance profiles, and messy disposition at end of life. That is why experienced operators pair short-term offers with a long-term device lifecycle policy, just as savvy buyers in flipper-heavy markets use an educational content playbook to separate hype from repeatable value.
Flagship deals work best when they set standards, not exceptions
A limited promotion is most valuable when it helps define your standard phone class for the next refresh cycle. For example, you might decide that any employee who needs a smartphone for client work gets the same mid-to-premium Android or iPhone tier, with only a small set of approved exceptions. The Galaxy S26+ deal becomes the benchmark against which you compare alternatives, not a random one-day splurge. This mirrors the discipline behind a flexible platform strategy: before paying for premium add-ons, many creators first choose a flexible foundation, as explained in why creators should prioritize a flexible theme.
That mindset keeps procurement from overfitting to a sale. You are not trying to maximize discount percentage; you are trying to maximize lifecycle economics. If the sale price makes the phone competitive against your current standard, buy the standard device and begin a documented rollout. If not, use the sale data to reset your target purchase price and wait for the next cycle. The key is that the deal becomes a planning input.
2) Build the business case: total cost, support load, and resale recovery
Total cost of ownership beats sticker price every time
To justify an employee device program, compare the full lifecycle cost of the current approach with the cost of a standardized fleet. Include device purchase price, accessories, lost or broken device replacements, IT provisioning time, mobile plan admin, security tooling, and refresh/disposition labor. Many teams underestimate the hidden cost of unmanaged phones because each issue looks small in isolation. Over a 24- to 36-month horizon, however, those “small” exceptions often exceed the savings from buying a cheaper handset upfront.
A useful way to frame this is to build a three-scenario model: buy now during the promotion, wait six months, or continue with the ad hoc mix. The promoted Galaxy S26+ deal can then be scored not just on price but on support cost, trade-in value, and replacement risk. If the phone’s resale market remains strong, the real program cost may be much lower than a cheaper device that loses value quickly. The same logic applies in other asset classes, where buyers learn that timing plus condition often matters more than the headline price, as seen in guides like buying a used robot lawn mower.
Use a value stack, not a single discount
A strong device refresh decision should stack multiple forms of value. First is the direct promotion discount. Second is any gift card or credits that can reduce accessory or service spend. Third is trade-in value for old units. Fourth is the resale recovery from retired devices that do not qualify for trade-in. Fifth is the operational gain from fewer support cases and faster onboarding. When these are modeled together, a “small” phone discount can become the best procurement event of the year.
To keep the model honest, separate guaranteed value from speculative value. The discount is guaranteed. Trade-in value is usually high confidence if the device condition is known. Refurbish resale value depends on age, battery health, screen condition, and market demand. Support savings are real but should be estimated conservatively. Think of it as similar to judging partial success in other domains: useful, but not unlimited, as with the notion of partial success where a system helps, but only within bounded expectations.
Model the break-even point before the deal expires
Before you commit, calculate the minimum net cost per deployed device that makes the refresh worthwhile. Here is a practical formula: purchase price minus trade-in credit minus expected resale recovery minus retailer credits, plus provisioning labor and MDM enrollment labor. Then compare that number against the remaining useful life of the current phones. If the current fleet is nearing battery degradation, unsupported OS timing, or poor resale condition, the sale may accelerate value capture rather than just save money. Operators who manage this well treat hardware like other lifecycle assets and use the market’s timing windows to improve returns, much like companies that respond to a cooling market by adjusting pricing in used motorcycle pricing.
One practical rule: if a device is within 6 to 12 months of planned retirement and the current deal plus trade-in beats your next likely purchase price, start the refresh now. If your current fleet still has 18 to 24 months of useful life, the right move may be to document the opportunity and wait for the next cadence. This discipline is what turns a sale into a strategy.
3) Set the procurement cadence before you buy a single unit
Choose a cadence that matches business volatility
A procurement cadence is the rhythm at which you acquire, assign, and retire devices. For small businesses, the best cadence is often annual or semiannual for a defined employee segment, not random replacement. The goal is to align purchases with budgeting, depreciation, and support capacity. If sales staff are highly mobile and use phones heavily, they may justify a shorter cycle than back-office users. This is similar to how teams read labor-market shifts and translate them into real hiring signals: the external signal matters only when mapped to a concrete operating cadence.
Start with a simple decision tree. Identify eligible roles, standard models, refresh triggers, and exception approvals. Then define when purchases happen: a quarterly ordering window, a twice-yearly refresh sprint, or a rolling replacement model with a fixed annual cap. The device deal should fit the cadence, not the other way around. If the Galaxy S26+ sale arrives outside your normal cycle, decide whether to pull forward the next cycle or pass. That decision should be made against policy, not urgency.
Standardize by role, not by preference
Employees often have strong device preferences, but a business program should optimize for role requirements. Field teams may need brighter displays, better battery life, and rugged cases. Executives may need premium cameras and long battery life for travel. General office workers may do well on a lower-cost standard model if MDM and app requirements are consistent. The key is to create 2 or 3 device tiers at most, each linked to a role profile and cost envelope. Too many tiers create accessory sprawl and weaken negotiating power.
This is where a promotion becomes strategically useful. A flagship discount can define your upper tier while a smaller model defines your base tier. Then procurement knows what to buy when an offer appears. Like brands organizing local and global experiences through subdomains and local domains, your device policy should allow local role variations without losing global consistency. The more repeatable the decision, the less time you spend arguing about a new phone every quarter.
Build timing rules for budget, cash flow, and depreciation
Timing is where many programs fail. They either buy too early and lock capital into devices that are not yet needed, or buy too late and force emergency purchases at full price. A sound cadence should account for budget cycles, tax treatment, and expected resale curves. For cash-conscious businesses, the deal window can also be used to spread demand across the year so you are not buying every replacement at end-of-quarter premiums. Procurement teams use similar timing logic when adapting to supply changes, as discussed in procurement planning during slowdown.
One useful policy is to establish a “buy zone” and a “wait zone.” If the planned refresh date is within 90 days and the promotion is above your target threshold, buy. If the refresh date is 90 to 180 days out, only buy if the deal materially improves total lifecycle cost. If you are outside 180 days, usually wait unless an unexpected device failure or role change forces replacement. This keeps your program from drifting into impulse buying.
4) Trade-in strategy: turn old phones into planned offset value
Trade-in is not just convenience; it is a pricing tool
Trade-in credits reduce the net cost of refreshes, but they should be treated as a controlled disposition channel, not the only channel. If a device is in good condition and trade-in credit is strong, it is often the best path because it lowers labor and risk. If the phone has cosmetic wear but is still functional, a refurbish resale channel may produce higher net recovery. The decision depends on age, battery health, model demand, and the time you can spend processing the unit. In the same way that smart shoppers compare bundled savings in gift card hacks, businesses should compare all recovery options before disposing of hardware.
Build a disposition matrix. For example: pristine flagship units go to trade-in, lightly worn premium units go to refurbish resale, and damaged or obsolete units go to parts or certified recycling. That matrix prevents staff from making inconsistent decisions at the moment of collection. It also creates predictable recovery rates you can include in the purchase model. When recovery is systematic, the sale price of a new phone is only one component of the deal.
Control condition at collection to protect recovery value
The biggest killer of trade-in and resale value is poor collection discipline. Missing chargers, cracked screens, forgotten accounts, or unremoved MDM profiles can reduce recovery or delay disposition. The process must specify who wipes the phone, who removes the SIM, who confirms activation lock status, and who records serial numbers. A detailed handoff checklist is as important here as it is in any asset transfer process. Without it, your expected recovery becomes a guess.
Use a return kit with a prepaid label, tamper-evident packaging if needed, and a one-page return sheet. Tell employees what needs to be removed, backed up, or signed off before the device is collected. Treat the process like a formal asset return, not a drawer cleanup. This is where asset discipline matters most, because a phone that sits untracked in a desk drawer is value leakage. It is much like the lesson from asset sale bargains: recovery depends on speed, condition, and clarity.
Resale may outperform trade-in on selected models
Some devices have stronger secondhand demand than trade-in offers reflect. In those cases, a refurbish resale channel can recover more cash, but only if you can manage sanitization, testing, grading, and buyer communication. This is especially true for flagship phones with robust aftermarket demand. The business trade-off is higher labor and process complexity in exchange for higher gross proceeds. If your team already has a resale partner or marketplace relationship, the arbitrage can be substantial.
Do not assume resale is always better. The operational overhead, risk of returns, and time-to-cash can quickly erode value. A strong program compares both channels by net recovery, not headline quote. For a broader mindset on matching acquisition channel to value, see how buyers choose between buying online and in-store in online vs. in-store purchase decisions.
5) MDM rollout: security and support need to start on day one
MDM should be planned before the first device ships
Mobile device management is not something you “add later.” If you wait until after deployment, you will create exceptions, security gaps, and handoff confusion. The right time to choose your MDM stack is before you place the order, because enrollment method, supervision mode, app policies, and device naming conventions should be part of procurement. This is analogous to building a program around new tooling before rolling out a team process, similar to how companies plan transitions when leaving a platform in a large ecosystem without losing momentum.
Define the MDM requirements first: remote wipe, app whitelisting, compliance reporting, passcode enforcement, encryption, and location controls where legally appropriate. Then ensure the phone model supports your chosen enrollment path. If you are standardizing on one flagship device, MDM setup can often be simplified through automated enrollment and template-based app deployment. That reduces help desk load and makes onboarding predictable.
Design policies around user groups and risk levels
Not every employee needs the same policy. Executives may need stronger protection against loss and travel risk. Field teams may need location services and faster replacement procedures. Standard employees may need only basic app controls and encryption. Build device groups in your MDM based on role, risk, and data sensitivity, not politics. That is how you maintain control without overburdening users.
Policies should also be clear on personal use, BYOD boundaries, and offboarding. A device program becomes messy when no one knows whether the company owns the handset, the data, or the phone number. Clear ownership rules reduce disputes at exit time. If you want a model for policy clarity, look at the way businesses draft structured workspace policies in ergonomic seating policies: written standards prevent one-off decisions from becoming the norm.
Enrollment, naming, and compliance must be operationalized
Every phone should have a unique asset tag, a recorded serial number, and a consistent naming convention that ties the physical device to the assigned employee. Asset tagging is not busywork. It is the backbone of recovery, auditability, and support. When someone reports a lost phone, your team should instantly know who had it, what software it ran, and whether it was eligible for replacement. That is impossible if devices are tracked loosely in spreadsheets or email threads.
A practical naming convention might include business unit, role, and sequence number. Pair that with a barcode or QR code asset tag. Then keep the record in your MDM or asset system and reconcile it at every stage: procurement, assignment, replacement, return, and resale. This is one of the highest-ROI operational disciplines in a device program because it directly reduces administrative confusion. It also aligns with the same principle found in structured domain strategy: clean naming and segmentation make systems easier to manage at scale.
6) Asset tagging and chain-of-custody: protect both cost and compliance
Every device needs a traceable identity
Asset tagging turns a consumer phone into a managed business asset. Without it, the phone may be used, swapped, repaired, or retired without a reliable history. That creates problems for security, budget, and disposal. At minimum, record the device make, model, IMEI or serial number, assigned employee, date issued, warranty end date, and expected retirement date. If you are serious about recovery, also record screen condition, battery health, and accessory package at issue and return.
Think of asset tagging as the foundation that makes trade-in and resale possible. You cannot recover value if you cannot prove ownership, track condition, or document chain of custody. This is the same reason collectors and sellers care about provenance in other asset categories, whether evaluating collector editions or other secondhand goods. Traceability creates trust, and trust creates better pricing.
Set a chain-of-custody checklist for every lifecycle stage
Define the exact steps for issuance, use, repair, and return. A good checklist includes who approved the request, who imaged or enrolled the phone, when the user signed acceptance, how accessories were issued, and how the device is returned. If the phone is repaired, record the repair vendor, part replaced, and updated condition. If it is reassigned, confirm the prior user has fully signed out and data has been purged. The more consistent the sequence, the easier it is to audit later.
This chain-of-custody discipline also supports risk management. If a device is lost or compromised, you can quickly isolate the incident and determine whether the loss affects company data. That ability matters in regulated sectors and in any business with client data on mobile devices. It is the operational equivalent of keeping tight records in complex environments where small errors compound, much like the workflow rigor seen in enterprise delivery workflows.
Use tagging to improve support, not just accounting
Asset tags should make support faster. If an employee reports a broken microphone or battery issue, support can pull the exact model history, warranty details, and expected repair path in seconds. That shortens downtime and reduces back-and-forth. It also helps you see whether a particular model has an unusually high failure rate, which can inform next year’s procurement standard. Good tagging turns help desk noise into decision data.
When tags and records are accurate, you can also benchmark lifecycle cost by role. For example, you may find your traveling sales team is burning through batteries faster than field techs or that one model has a higher screen breakage rate. That insight matters because it tells you where to spend on cases, warranties, or different device tiers. Operationally, this is how a phone program matures from a purchasing tactic into a system.
7) Table: compare the main acquisition and disposition paths
The right path depends on timing, condition, and administrative capacity. Use the table below to compare the most common options for a short-term flagship purchase and the eventual retirement of the device. The point is not to crown one winner universally. It is to choose the path that fits your workflow and expected recovery.
| Path | Best When | Pros | Cons | Operational Fit |
|---|---|---|---|---|
| Buy during limited-time sale | Refresh window is near and spec matches policy | Lowest entry cost, fast deployment | Can create impulse buying if policy is weak | High, if tied to cadence |
| Trade-in at purchase | Old device is in good condition and offer is strong | Simple, fast, predictable recovery | May leave money on the table versus resale | Very high for lean teams |
| Refurbish resale | Device has strong secondhand demand | Often higher gross recovery | Requires testing, wiping, listing, and support | Medium to high for process-rich teams |
| Keep current device longer | Fleet is still stable and no security gap exists | Delays capital spend | Higher failure and support risk over time | Good when depreciation is low |
| Recycle or parts harvest | Device is damaged, obsolete, or low value | Clears inventory responsibly | Minimal monetary recovery | Necessary fallback |
Use this matrix during the promotion window and again at retirement time. Many businesses optimize only the purchase and ignore the exit. That is how value gets lost. Smart operators manage both edges of the lifecycle: acquisition and disposition. That mindset is similar to how deal-focused buyers evaluate what to spend on and what to skip in today’s best deals.
8) Launch the employee device program in phases
Phase 1: pilot with a narrow user group
Do not roll out to everyone at once. Start with a small, high-impact group such as sales, executives, or field operators. These teams usually have clearer phone usage patterns and stronger value sensitivity, which makes it easier to evaluate support load and replacement procedures. A pilot also exposes policy mistakes before they become expensive. If something is wrong with the enrollment flow or return checklist, you want to find out with five devices, not fifty.
Use the pilot to validate your assumptions about battery life, case quality, charging habits, and MDM compliance. Track setup time, help desk tickets, user acceptance, and any provisioning delays. Then revise your standard operating procedure. Good programs are built from feedback, not from guesswork. This is the same principle that applies when testing campaign assumptions in early-access device campaigns.
Phase 2: expand with templates and automation
Once the pilot works, create templates for approvals, onboarding, return, and replacement. Automate as much as possible: device assignment forms, MDM enrollment, app deployment, and reminder notices for refresh dates. The more work that gets built into templates, the less your program depends on memory and heroics. That matters because device programs often fail when one person knows all the steps and then gets busy.
At this phase, procurement cadence should become visible to the business. Everyone should know the buying windows, refresh policies, and eligible device tiers. Employees should understand that the device they receive is not a personal perk but part of a standardized operating system. Clarity reduces friction and makes budgeting easier.
Phase 3: integrate resale and financial reporting
Finally, tie disposal results back into finance. Track net recovery by model, age, condition, and disposition channel. Compare projected and actual trade-in value. Measure how much resale offset reduced net program cost. When finance sees that the program produces quantifiable recovery, support for future refreshes becomes much easier. This is the point where the device program stops being an IT expense and starts being an operational asset strategy.
You can also use the data to refine future purchase timing. If a particular model holds value unusually well, you might adjust your refresh window or buy more aggressively during a promotion. If another model collapses in resale value, do not overbuy it just because it looks cheaper initially. This is the long-term view that separates a bargain from a program.
9) Common mistakes that destroy the savings
Buying before policy is written
The most common mistake is purchasing devices because the promotion feels urgent. Without standards for eligibility, ownership, and retirement, the “deal” creates work instead of savings. You end up with mismatched devices, unsupported exceptions, and poor asset records. That is the opposite of operational efficiency. A sale should reinforce policy, not replace it.
Another mistake is ignoring the human side of rollout. If employees do not know why the program exists or how it benefits them, they may resist the change. Communicate the value clearly: faster replacements, better support, predictable upgrades, and less downtime. Programs gain adoption when users see reliability, not just controls. Trust at the point of use matters, as illustrated in trust at checkout style onboarding.
Underestimating the end-of-life process
Many organizations stop after issuance and forget the retirement path. That is where value leaks fastest. Phones sit in drawers, trade-in windows are missed, batteries degrade, and records go stale. An effective program sets retirement reminders, collection methods, and disposition deadlines before devices are issued. If you do not manage the exit, you cannot claim the lifecycle savings.
To avoid that trap, schedule end-of-life reviews 90 days before planned replacement. Confirm condition, backup status, account removal, and device return logistics. Then decide whether each unit goes to trade-in, resale, repair, or recycle. This review should be part of the cadence, not a special project.
Forgetting that support costs are part of the economics
Some teams chase the lowest purchase price and then spend more on support, repairs, and exceptions than they saved. A slightly more expensive device with a stronger ecosystem, better warranty, and simpler MDM integration can be the cheaper choice over 24 months. The right test is whether the total program improves operations. If it does not, the discount was a distraction.
For a useful mindset on choosing the right channel for the right job, compare the logic of selecting enterprise-grade tools in vendor dependency decisions. The point is not just to buy something cheaper today. The point is to avoid being trapped by complexity tomorrow.
10) A practical 30-day rollout plan
Days 1-7: define policy and economics
Start by setting your eligible roles, device tiers, refresh cadence, and maximum approved spend. Build a simple TCO worksheet with purchase price, trade-in estimate, projected resale, MDM cost, and support cost. Identify the device currently in the market that meets your standard. If the Galaxy S26+ deal or a similar promotion meets your threshold, document it as the first procurement window. If not, define the next opportunity.
Days 8-14: select MDM and asset tracking methods
Choose the MDM workflow, asset naming convention, and enrollment method. Create a template for device assignment and return. Decide how you will record serial numbers, user names, and retirement dates. If you have no asset tool, start with a disciplined spreadsheet, but do not stay there forever. A tracked fleet is better than an untracked one, even before full automation.
Days 15-30: pilot, collect, and refine
Issue devices to a small pilot group. Measure provisioning time, support tickets, user satisfaction, and collection compliance. Compare actual recovery value against expected trade-in or resale value. Then revise the policy before expanding. By the end of the month, you should have a repeatable process, not just a purchase receipt. That is what turns a phone promotion into an employee device program.
Pro tip: If a phone promotion does not help you standardize procurement, improve MDM control, and increase recovery at end of life, it is probably not a bargain for your business. The best deal is the one that lowers net cost over the full device lifecycle, not just the checkout screen.
FAQ: Employee device program, deals, and lifecycle management
1) When should a business buy phones during a promotion?
Buy during a promotion when the refresh window is close, the device matches your standard tier, and the net cost after trade-in and expected resale beats your next likely purchase price. If the refresh is still far away, wait unless there is a security or operational reason to accelerate.
2) Is trade-in always better than resale?
No. Trade-in is usually faster and simpler, but resale can produce higher recovery on certain flagship models. The right choice depends on condition, demand, staffing capacity, and how quickly you need cash back into the business.
3) Do small businesses really need MDM?
If company phones access email, client data, or internal apps, yes. MDM reduces risk, simplifies onboarding, and enables remote lock or wipe if a device is lost. Even a small fleet benefits when the program is standardized.
4) What is asset tagging, and why does it matter?
Asset tagging means giving each device a traceable identity in your records. It matters because you cannot manage return, repair, compliance, or resale effectively without knowing which physical phone belongs to which employee and what condition it is in.
5) How often should a device lifecycle be refreshed?
Many businesses use a 24- to 36-month lifecycle, but the right cycle depends on usage intensity, battery degradation, software support, and resale value. High-use roles may justify faster refreshes, while low-use roles can often run longer.
6) What is the biggest mistake to avoid?
Buying phones before you have a written policy. The second biggest mistake is failing to plan the return and disposal process. Both errors turn a cost-saving opportunity into administrative drag.
Conclusion: turn the deal into a system
A short-term flagship promotion like the Galaxy S26+ deal is only valuable if it starts a repeatable operating system. The real gains come from a clear procurement cadence, disciplined trade-in and resale rules, a properly configured MDM, and reliable asset tagging from issue to retirement. When those pieces are in place, the business stops reacting to phone emergencies and starts managing a measurable asset lifecycle. That is how you convert a sale into lower total cost, better security, and less operational friction.
If you are building this from scratch, begin with policy, then select the device, then automate the workflow. For teams that want to think like operators, not shoppers, the goal is simple: use the deal to launch the program, not the other way around. And if your business is also evaluating broader acquisition or disposal opportunities, the same discipline applies across asset categories—from liquidation asset sales to used device inspection and beyond.
Related Reading
- Gift Card Hacks: Stretch a Nintendo eShop or General Gift Card Into More Value - Learn how bundled credits can improve net purchase economics.
- Local Presence, Global Brand - A useful model for standardizing systems while allowing role-based exceptions.
- Beyond the Big Cloud - Helpful when assessing lock-in risk in MDM and device management tooling.
- Drafting an Ergonomic Seating Policy for Small Businesses - A strong example of turning preference into policy.
- Real Stories: How Homeowners Used Online Appraisals to Negotiate Sale Price - Useful for thinking about valuation leverage before you buy.
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Avery Collins
Senior SEO Content Strategist
Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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